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Pockets of growth reported by NPD.
May 3, 2019
By: Christine Esposito
Editor-in-Chief
In the first quarter of 2019, sales of US prestige beauty products were $4.1 billion, just a one percent increase over Q1 2018, according to data crunched by NPD Group. “The big story for the first quarter is that, as we predicted, growth in beauty, and in each category, is softer compared to Q1 of 2018,” said Larissa Jensen, beauty industry analyst, NPD Group. “Despite the slowdown, there remain pockets of growth and opportunities, even in a declining category like makeup. Identifying and...
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